Graphic designer creating a brand logo

Minimalist vs. Maximalist: Choosing a Design Track for Your Brand

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You’ve seen many brands revamp their logos to follow the minimalist trend. This design philosophy states that less is more. Brands in Utah that adopt minimalism use at most two colors, a sans serif font, and clean, straight lines. Sleek and chic, these business assets want to appeal to the modern consumer.

Not all companies are signing up for this kind of brand identity. Even though they have the choice to “keep up with the times,” they choose to go the other way: maximalism. Reaching its peak in the 80s, this design philosophy is loud, sensational, and grabs your attention. The colors are bright, font styles are creative, and swirls and scrolls abound.

So, if you put up shop today, should you join the minimalist trend or pay homage to the maximalism of the past? Remember, your choice will affect your packaging, brick-and-mortar shops in Utah, even your search engine optimization and social media accounts.

Minimalism: For the Modern Business

If you want to establish a brand identity that’s no-fuss, sophisticated, and on-point, then go for a minimalist logo. The neutral colors and basic textures show professionalism and trustworthiness.

A minimalist brand identity conveys the following:

We are a Modern Business – Modern business logos have clean lines and lots of empty space. It’s a deviation from the maximalist designs (not just in business, but also in fashion, music, and more) of the 80s.

We Value Simplicity – Some consumers want a simple product and a simple buying process. The convenience is what attracts them, and they gravitate towards brands that seem to cut off unnecessary noise and focus on product and service.

We Prioritize Clarity of Information – When there are no bells and whistles, your brand has more space to clearly communicate the features of the product. Since the logo or packaging doesn’t compete for the buyer’s attention, the consumer focuses instead on the ingredients, contents, and other product details.

Maximalism: For the Fun Brand

Logo creation for a brand

If you want to show off your whimsical brand persona, then maximalism is the way to go. There’s room to be funky, fun, and creative, and you target people who don’t mind vivid color schemes, repeating motifs, and exaggerated letterings.

These are the messages that a maximalist brand conveys:

We are a Fun Brand– A maximalist image means a brand doesn’t take itself too seriously. It’s energetic, vibrant, and exciting to work with. It encourages people to have fun, which is why it’s adopted by food, toy, and fashion companies.

We Evoke Curiosity – Mystery isn’t limited to minimalist designs. Maximalist designs that sport random designs leave the shopper wanting to know more. They’re curious about this loud, unmissable packaging and seemingly fun logo. So they buy a pack or step into the store.

We Look Good on Social Media – A colorful brand is bound to have a killer social media strategy. Because they have a defined, dynamic personality, they can easily customize their accounts and interact with their followers. If you slap social media accounts on the packaging, the customers are more likely to visit your profiles.

In choosing between minimalism and maximalism, it’s important to stay true to your brand’s persona. The logo and packaging represent the company to consumers, so they have to be as accurate and reflective of your identity as possible.

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