Gaining an online presence is the most important reason for investing in social media marketing. Social media plays a vital part in improving customer satisfaction and customer experience. Social media platforms help you establish a stronger connection with your customers, give you the means to increase their awareness about your products and services, and turn leads into sales. These social media platforms can be integrated with digital marketing platforms.
Digital marketing platforms allow you to centralize your social media, messaging channels, and data management. It enables you to respond to your customers on time and increases the interaction between you and your customers. You can also integrate your customer relationship management (CRM) software and legacy setup with a digital platform. Doing so can help you oversee and coordinate marketing, communication, and content development in one place.
Here are three of the best tools for digital marketing, communication, and content creation.
Product Experience Platform
An all-encompassing software, a digital product experience platform gives marketing teams the agility to implement changes quickly. Teams can observe and react to market changes, test messages, update websites, and get approval from other stakeholders in a matter of minutes. It makes collaboration with the rest of the team and stakeholders fast and easy.
The content marketing team can build a website easily. The platform comes complete with customizable drag and drops pieces that require no coding. From there, add text, images, and other content that you wish to put on the page. The tool gets the work done quickly and efficiently.
When it comes to installation, there is no need for additional resources. On top of that, users can be sure that they’re always on the latest version, so the system stays secure and runs on peak performance at all times. Overall, a digital product experience platform is a cost-effective, highly efficient marketing tool that can help boost your business’s online presence. It allows you to personalize your content based on your target market and their needs.
Customer Relationship Management Tool
A customer relationship management tool (CRM) is subscription-based software integrated with your digital experience platform. A CRM has its own native applications that you can customize based on what data you want to store and what information you need to gather, analyze, and save for marketing purposes and customer relationship improvement. Third-party application integration is also possible with a CRM, as long as they’re compatible with each other.
A CRM can store previous transaction information on a customer level. This helps in mapping out a customer’s purchasing habit as well as the frequency. This is essential in delivering the right content, information that is tailored and relevant to their needs.
When customers find useful information, they tend to trust the brand more and feel that it values them. A CRM tool allows you to create a more targeted approach based on your customers’ needs. You can know how often they purchase these needs and predict what products they’re likely to be interested in and going to buy. As a business, this helps you invest in the right products and services that your customers want and spend their money on.
Interpreting customer behavior and buying patterns can help you create services and bring products that answer your customers’ needs. This keeps you ahead of the competition as you will be top-of-mind with your customers.
Community Platform
A community platform serves as a digital space for customers to interact with your business and their fellow customers. It’s a space where they can give their feedback about your products, services, and customer experience and share valuable information about your products and how to maximize the use of services.
This can be integrated with a CRM tool and allow you to respond to various communication channels through a single software, using only one set of credentials. It makes communication much easier and more efficient.
Aside from social media accounts, you can also create polls and surveys in a community platform to give your customers a means to provide feedback. Feedback is essential in product development and product improvement.
Feedback also gives you insight into the emerging needs of the market. It allows you to gather information about what new products or services your customers are looking for as their needs change.
The more open your business is to feedback, the more you can improve your current products and services and create new ones that are more targeted and specific to your customer’s needs.
As you can see, these marketing tools provide you with real-time updates and allow you to store data that is essential in improving customer service. It also helps you monitor the financial areas of your business and the communications and marketing aspects of the business.
These tools help you gather the information that you can use for guidance in enhancing the performance of your business. Likewise, these digital marketing tools give you substantial information that you can use for product development and improve customer service, team collaboration, and communication with your customers.
