Feel Good Anyway


Recess is Back   content for www
 
MOVIES:
Get Naked / Hot Springs
Birdwatching

Hot Springs The Unseen Story

Bird Watching
 

NORTH asked us to pitch in on Keen Footwear's "Recess is Back" campaign. We brainstormed a bit with their internal team to help set up the project's general attitude, and developed a bunch of concepts to help people express their inner kid - things like "Made-up Olympiad," "Geo-Loafing," and "Making Gravity Work For You."

Most of the ideas were then fleshed out by the team at North. While they were doing that, FGA produced these two short animations featuring some decidedly low-impact activities.

This was our first time working closely with North's "Master Juggler" Steve Rauner and Animator/Editor Ali Greer. We hope it won't be the last.

If you feel like playing a little hookie, go HERE and check out the site.
 

FGA / MATT ELLER / BILL MORRISON: creative development/direction, writing, research, animation, typography, edit, audio supervision
DESIGN/PRODUCTION: Willie Bogue
AGENCY: North
CREATIVE DIRECTOR: Mark Ray
EXECUTIVE PRODUCER: Steve Rauner
HOT SPRINGS ILLUSTRATION: Mette Hornung Rankin
HOT SPRINGS MUSIC/MIX: Steve Rauner
BIRDWATCHING ILLUSTRATION: Patrick Long
BIRDWATCHING MUSIC/MIX: Hatfarm