Feel Good Anyway


IFC: Featured Feature
Promotional Spots

WTF IS A FEATURED FEATURE? Simple: a feature-length film, featured on IFC. They asked us to develop an "ABC Sunday Night Movie" type of grand intro marquee, and three separate character-based segments for theatrical, music, and gaming content. Each needed a strong, recognizable identity of its own.

The Hot and Buttered fellows talk about movies, skewering/impersonating the stars that deserve it along the way. The Earbuds are a bit punchy, like most music critics, and Timmy Eightbit bleeps and bloops about videogames, somehow not realizing that he kind of IS one.

Each of these segments introduce and and then button up the sponsor messages that precede the main theatrical feature. The medicine now has a pretty tasty candy coating.

We’re especially fond of the Timmy Eightbit segments, but like most parents, we love all our progeny. Even the ones with extra toes.
 

FGA / MATT ELLER / BILL MORRISON: creative development/direction, writing, research, animation, photography, live imagery, typography, edit, audio supervision
DESIGN ASSISTANCE (INTRO): Lee Schulz
PRODUCTION: Willie Bogue
MUSIC/MIX: Hatfarm
CLIENT: Independent Film Channel
CREATIVE DIRECTOR: Kevin Vitale
ASSOCIATE CREATIVE DIRECTOR: Meredith Cooper
EXECUTIVE PRODUCER: Fred Mullin