Feel Good Anyway


IFC: SXSW IDs
Network IDs (2013)

IFC GOES ALL OUT with their South By Southwest coverage. For three years running, FGA has created network IDs and packaging for the Texas-sized event. Drunk broncos, handsome jackalopes, mutant armadillos, a jet plane full of hollering media execs, common poultry, a custom 14k gold belt buckle made by an old dude in California, a pedal steel-playing pony, and a star-pissing longhorn steer are all featured. And it all makes perfect sense. This year they based their building signage on our look and we cooked up a collector's editon T-shirt as well.
 

Network IDs (2012)


 

Network IDs (2011)


 
 

FGA / MATT ELLER / BILL MORRISON: creative development/direction, writing, research, illustration, animation, photography, live imagery, typography, edit, logo design, audio supervision
MUSIC/MIX ON ALL PIECES: Hatfarm
ARMADILLO & JACKALOPE ANIMATION: Willie Bogue
BELT BUCKLE INFOMERCIAL VOICES: Willie Bogue Kristina Mueller Carson Eloise Mueller and Big Mama Morrison
COW ILLUSTRATION: Mette Hornung Rankin
MAKER OF HOOVES: Bill Morrison
THE HORSE: Joel Pickard
CHICKEN WRANGLER: Matt Genz
CLIENT: Independent Film Channel
CREATIVE DIRECTOR: Kevin Vitale
ASSOCIATE CREATIVE DIRECTOR: Meredith Cooper
EXECUTIVE PRODUCER: Anna Toonk, Fred Mullin